When it comes to photographing a property, the approach can vary significantly depending on its purpose. Two common types of real estate photography—short-term rental (STR) photography and real estate listing photography—serve different goals and require distinct strategies. While both aim to showcase a space in its best light, STR photography is focused on long-term marketing appeal, while real estate listing photography is designed for a quick sale.

Real estate listing photography is primarily functional, capturing a property’s layout, features, and overall condition to attract buyers. The goal is to provide an accurate yet visually appealing representation of the home, helping potential buyers decide if it meets their needs. Since a listing is only active for a limited time—typically until the home is sold—the images serve a short-term purpose. Real estate photos often follow a standard formula: well-lit rooms, wide angles, and straightforward compositions that provide a clear sense of space.

Short-term rental photography, on the other hand, is all about selling an experience. Platforms like Airbnb and Vrbo rely on high-quality, inviting images that make potential guests envision themselves staying in the space. This type of photography goes beyond simply showing the property—it highlights ambiance, comfort, and unique details that set the rental apart from the competition. Staging, styling, and mood-setting techniques, such as warm lighting and lifestyle elements, play a key role in making an STR listing more appealing. Because these images are used for ongoing bookings, they must be polished, enticing, and evergreen, ensuring they remain effective for months or even years.