Did you know that 65% of marketing execs say photos, videos, illustrations, and infographics are key to communicating your brand story?
A few statistics from MDG Solutions:
- People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%
- Nearly two-thirds of people say they’re visual learners
- Consumers are significantly more likely to think favorably of ads that emphasize photography, over ads that emphasize text
Given the powerful pull of images, it’s no surprise that they’re valued by brands:
- Marketers rank images as the most important content type, ahead of text and video
- 68% of marketers say they plan to use images more in the future
So, what exactly is Branding Photography?
Branding photography is a specialized type of photography focused on creating visual content that represents a business or personal brand. The goal is to capture images that convey the personality, style, values, and overall message of the brand. These photos are used across various platforms like websites, social media, marketing materials, and advertising to create a consistent and recognizable brand identity.
Key aspects of branding photography include:
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Custom Visual Storytelling: The photos should tell the story of the brand—its mission, vision, and the emotions or experiences it wants to evoke in its audience.
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Consistent Aesthetic: The images maintain a consistent style, color palette, and mood to align with the brand's identity, making the business easily recognizable.
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Product and Lifestyle Shots: Photos can feature the brand’s products or services in action, often showing them in real-life settings to highlight their practical uses or appeal to the target audience’s lifestyle.
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Headshots & Team Photos: High-quality images of the business owner, team members, or key figures that help personalize the brand and create trust with customers.
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Behind-the-Scenes Content: Photos that provide insight into the business operations, creative processes, or customer interactions, giving the audience a more intimate look at the brand.
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Website & Social Media Use: Branding photography is designed for strategic placement in marketing campaigns, with images optimized for specific platforms like Instagram, LinkedIn, or a website banner.
In summary, branding photography helps businesses communicate their identity and values visually, attracting and connecting with their target audience in a cohesive and professional manner.
Example 1: Branding Session with Real Estate Agent Sheila at her Myrtle Beach office.
Example 2: Attorney Brooke who had me come to her newly opened office for a branding session.
Example 3: Heather, a Tech Executive and Speaker. Heather did a combo of shots at my studio and outside.
Example 4: Michele: coach, trainer, and professional learning leader. Mix of studio and a local coffee shop.
Example 5: Elaine, Hair Stylist (photographed at her salon and outdoors)
Example 6: Brian and Holly from Innovate Real Estate Waterway Living Team (we did their session in their community)